Former Super Eagles forward Daniel "The Bull" Amokachi has been officially unveiled as 22Bet's Pan-African Brand Ambassador, in a partnership focused on expanding the brand's reach and impact across Nigeria and the rest of Africa.
The announcement was made at an event held at BON Hotels, GRA Ikeja, Lagos, where Amokachi shared his excitement about taking on the new role.
Speaking at the unveiling, the Nigerian football icon said the collaboration is about more than promoting a brand, describing it as an opportunity to connect with football lovers and contribute to meaningful initiatives across the continent.
Amokachi, one of Nigeria's most celebrated footballers, said he is eager to use the platform to engage fans and help promote the growth of sports in Africa.
The partnership forms part of 22Bet's broader strategy to strengthen its presence in key African markets by working with influential sporting personalities who resonate with audiences across the continent.
By appointing Amokachi as its Pan-African ambassador, the company hopes to deepen its relationship with football fans while celebrating the legacy and influence of one of Nigeria's greatest sporting icons.