Reaktor and EbonyLife Creative Academy Spotlight Lagos Hustlers in New Film, Documentary. Reaktor Energy Drink and the EbonyLife Creative Academy have partnered to tell the stories of Lagos residents navigating the realities of everyday hustle through a new short film and documentary titled On the Move.
The project shines a light on the daily struggles, resilience and aspirations of hawkers and informal workers who make a living on the streets of Lagos.
Produced by Planet Bottling Company, makers of Reaktor Energy Drink, in collaboration with EbonyLife Creative Academy, the project focuses on the human stories behind the city’s bustling informal economy.
On the Move captures the determination of everyday Nigerians who face demanding conditions while working to provide for themselves and their families.
Through the film and documentary, the collaborators aim to give audiences a closer look at the challenges faced by informal workers while celebrating their strength, ambition and perseverance.
The premiere brought attention to the often-overlooked stories of people whose daily efforts contribute to the energy and rhythm of Lagos.