Darey Art Alade Leads Glenmorangie's Landmark Africa-Focused Campaign



 Award-winning Nigerian singer and creative entrepreneur Darey Art Alade has been unveiled as one of the faces of Glenmorangie's new pan-African campaign, Once Upon A Time in Scotland, an initiative that celebrates storytelling, craftsmanship and cultural connection.


As part of the campaign, the iconic Highland single malt whisky brand invited Darey to visit its historic distillery in Tain, Scotland, where he explored the heritage, artistry and traditions that have shaped Glenmorangie for nearly two centuries.


Joining Darey on the journey are Kenyan actress Kate Kamau and South African author Khaya Dlanga, creating a diverse lineup of African creatives chosen to share their unique perspectives on Scotland's culture and the brand's legacy.


The campaign is Glenmorangie's most ambitious African-focused initiative to date, reflecting the brand's commitment to engaging with the continent through authentic storytelling and meaningful cultural collaborations.


By bringing together influential voices from Nigeria, Kenya and South Africa, Once Upon A Time in Scotland offers audiences an immersive look at the people, places and craftsmanship behind Glenmorangie while celebrating the creative spirit that connects cultures across continents.


The collaboration underscores the growing influence of African creatives on the global stage, positioning Darey Art Alade and his fellow collaborators at the centre of a campaign that blends heritage, innovation and the universal power of storytelling.


 

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