Osun State Governor Ademola Adeleke has won praise on social media after incorporating songs from Davido's newly released album, ORIADÉ, into his re-election campaign message.
The governor's campaign, which cleverly references tracks from the album, has attracted widespread attention, with many describing the approach as a creative fusion of politics and contemporary Nigerian music.
The campaign message quickly went viral, drawing positive reactions from supporters and fans who applauded Adeleke's ability to engage the public through a culturally relevant and entertaining style.
Many also pointed to the governor's longstanding ties to the entertainment industry and his close relationship with Davido, saying the campaign naturally reflects his personality and public image.
The rollout comes as Adeleke intensifies efforts to secure another term in office, with political campaigns gathering pace ahead of the next governorship election in Osun State.
The music-themed campaign has since generated conversations across social media, with many Nigerians praising its originality and its appeal to younger voters, further boosting the governor's online visibility.